Founding Head of GTM (San Francisco)
A hands-on GTM leader who owns go-to-market and brand as one unified function — strategy, execution, funnel, channels, and narrative. You’ll run the upcoming software launch in late September/early October end to end, while building the early playbook for acquisition and positioning.
This is a player/coach role: you execute directly, guide contractors or future hires, and act as the single owner of GTM.
What You’ll Lead
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Full GTM strategy: funnel design, beta‑to‑launch sequencing, channel mix, and conversion
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The late‑Sep/early‑Oct software announcement — strategy, channels, content, delivery
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Brand narrative, voice, and positioning from scratch
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Early acquisition funnel: reading conversion by channel, reallocating spend, validating audience
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Coaching/directing anyone touching GTM; building repeatable systems
Requirements
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Owned GTM execution and brand/positioning for a startup launch (seed → Series B)
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Strong consumer background; proven ability to acquire users directly
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Can plan and run multi‑channel launches and craft narrative that lands
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Clear command of spend → channel → conversion → outcome
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Has grown something from zero awareness and zero brand equity
Execution & Ownership
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Hands-on operator who can grow into leadership
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Acts as a product partner — raises feature needs, understands what drives sell‑through
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Comfortable with ambiguity and 0→1 environments
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Deeply engaged in the space with real, informed opinions
Who Thrives Here
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A consumer GTM builder who wants to run a major launch end to end
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Someone who can justify every channel and dollar with outcomes
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A 0→1 operator ready to be the entire GTM function from day one